Make yourself and your website irreplaceable by asking yourself this:
What you can offer that AI can’t?
To kickstart your thinking, this post contains a bunch of ideas, strategy tips, and content types to take you into a new era and give you confidence during this period of transition.
Content Types AI Can't Replicate Share on X
We’ve also included a list of monetization opportunities at the end that help you diversify and grow your income.
Let’s get started!
Relatable and real life content
AI can generate a generic exercise routine. But what someone wants to see is what’s actually practical and sustainable when you’re a busy person juggling a million things in your life.
AI can generate breakfast ideas. But what someone wants to see is what your breakfast looks like and how you made it in under ten minutes with your phone ringing and kids yelling.
AI can’t wear clothes, feel a sunset at the beach, share its every day behind the scenes, or post a “get ready with me.”
Creating relatable content that represents actual human experience is a lot more interesting than something machine-generated.
If this isn’t typically what you do, you could just drop in an occasional photo and caption on social media that relates to your topic. For example, if you’re a web designer you could show your current desk setup, or if you’re a food blogger showing a snap of your dinner ingredients and asking people to guess what you’re making.
This can also tie into your overall content strategy and create a clear link between your social media and more long form content. For example:
Your photo of a sunset > leads into a blog post on the best sunsets from your travels around the world.
Photo of a coffee > blog post on your own top productivity tips.
Photo of your work from home setup > blog post on how you built it (complete with affiliate links).
Fundamentally other people are curious on how you do things as a person. Whether that’s what vitamins you take, putting your child to sleep, how you do your hair, hacks you’ve tried for organization, how you run your business.
People all over the world have different lives – it’s interesting just seeing someone in a different country shop for groceries! You don’t have to be doing anything radical or showcasing a once in a lifetime experience. People want to see real people doing and trying things, whether successful or not!
Overcoming a problem/following the journey content
Tying into the above, there’s also the story of what you do, where you’ve been and where you’re going.
There are a bunch of different ways to do this; it could be on an About or Start Here page, as a mini content or email series, or just generally across your blog posts.
It has the added advantage of motivating you to keep on track with your goals, whether you’re sharing your fitness journey, how you’re paying off your mortgage, or being the best parent you can for your kids.
AI has no sense of time built in, whereas other people can see your work evolve and think, “in six months’ time, I could realistically improve my baking / fitness / home decor like that too.”
People also love a genuine success story, with all the ups and downs along the way.
– What was YOUR experience?
– What can you include that’s useful for people to know that they wouldn’t think to ask?
– What’s popular but overrated? List good reasons and craft convincing arguments with good alternatives.
Real life results content
AI can produce a marketing plan for your business…it can’t produce the actual marketing plan you/your clients personally used to scale a business to six figures.
AI can produce a home schooling routine for your child…it can’t produce the specific home schooling routine you use that helped your child get into their dream career.
AI can produce a chocolate cake recipe…it can’t produce the exact recipe you used for your parents’ wedding anniversary that’s been passed down through your family and perfected for generations.
AI can produce a networking agenda…it can’t produce a real photo of real people building their businesses together at your event, or capture what it felt like to be there.
People don’t want theoretical, they want reality. Something tried and tested. Something genuine.
What’s worked for you personally, and why? Create content about it, develop an income about it.
Neurodivergent & dyslexic-friendly content
AI results are often big blocks of text, which even with bullet pointed lists, can be challenging (or just not fun) to follow.
You could break it up with images, add a summary box, jump links, or have interactive elements such as polls and videos. Making your content more accessible – and more appealing – to everyone is always a win all round.
Another thing to look at is keeping each individual page or post very specific and niched down. People with ADHD can fall into a million rabbit holes of distraction when using AI tools, and end up diverging down a route of completely unrelated things. Creating a focused page that has what they need in one place can save a lot of time and stress.
If you struggle yourself, or have done extensive work on making your content more accessible, don’t forget to highlight that on your website (e.g. in your footer, sidebar or “About” page). People will appreciate the conscious effort you’ve put into making their lives easier.
Human-centered interactive content
This could look like downloads (workbooks, printables, Canva or Photoshop templates, checklists etc.) or embedding videos, audio clips, polls, quizzes and other interactive elements within your page content.
What content can you create that is specific to the person or appeals to their ego? For example, people can read a list of elements from an AI result and decide whether they’re xyz personality type, but most prefer to do an interactive quiz and find out their result rather than trying to decide themselves by reading a list.
A more in-depth option could be creating a course; people like to have everything they need broken down into bite sized lessons with a clear path to follow and milestones and achievements checked off. Doing a series of detailed AI searches isn’t the same as being given direction through a course and having the feeling of achievement at the end.
Accurate and authority content
AI is pretty bad at understanding a lot of things. Recently I asked it for hotels near both the airport and beach in Barcelona – it gave me a list of hotels that didn’t meet those requirements, including one hotel in my own local city in the UK! It turned out to be easier to just check out one of the go-to travel blogs and grab the recommendations from there instead, as I knew I could trust the information was what I was looking for.
Similarly, there was a news story where a lot of people were booking a hotel in Australia to experience the local hot springs…only to find out when they got there that there weren’t any! A travel company had used AI to generate a blog post, and AI had invented the hot springs.
It’s widely known that AI is often inaccurate (or simply just plain wrong!), which gives you an opportunity to build trust.
Show step-by-step pictures, cite your sources, link to reputable websites, showcase your experience and any qualifications and awards in your about/bio/intro/sidebar. These trust marks show you know what you’re talking about and help you build trust in your community.
Being an authority in your niche is a long term strategy, but the rewards are endless. Not only does it have benefits for everything from organically growing your audience to brand collaborations, but you always take “you” with you – you’re not a trend or one specific business and can adapt in whatever direction you like.
Your website is a great base, but also go beyond it and aim to be featured and cited across as many sources as possible. You also want to keep your niche relatively narrow, whether that’s geographically, topically, or your target audience. It’s easier to be the go-to person people think of that way.
The “what’s not being asked” content
AI can easily list the top 10 things to do in X location, but the hidden little-known gems and mistakes to avoid are more interesting to people and are often things they don’t think to ask.
Story-style posts, for example where you met someone interesting or had an unusual experience, are instantly unique.
Or you could just draw on your own specific experiences and provide insightful tips along the way as a balance between entertainment and practical:
I’d recommend visiting the DDR museum at 7pm or even later, as I went at 8pm on a Friday and it was super quiet. It was easy to see all the exhibitions and due to the interactive nature of them, it would be frustrating to go at a busy time and have to wait. The best photos can be taken in the reconstructed apartment rooms – don’t forget to check out the drawers and even the clothing as there are hidden elements everywhere!
What are people not thinking to ask for? AI can only return what’s asked, and often people are only asking generic things or aren’t sure what they should be asking.
We see this a lot within Lyrical Host, where people aren’t sure what to ask when it comes to a question they have about their website. Or they can easily end up going down a logical but not optimal route (e.g. getting lost in site speed optimization for an already optimized site when their goal is to improve their Google search rankings and content/backlinks would be a much more fruitful use of time).
Pretty content
Making it pretty is something AI struggles with. Not only is it good for your brand to be recognized by the colors and styles, it helps you appeal to a specific audience and sets you apart from the crowd.
Making a scheduling spreadsheet for your audience to download? Do it rainbow. Crafting a travel itinerary? Include Polaroid-style photos to make the trip look like the most fun.
Attractive content isn’t only attention-grabbing, it’s more likely to be used, loved, and recommended.
Experience & escapism content
What is it like to actually experience something?
Like giving birth, adopting a pet, seeing one of the wonders of the world?
People don’t commonly use AI for escapism or experience. They look to people.
Again, this doesn’t have to be a once in a lifetime experience. It could just be something you happen to be good at that someone else has no intention of doing but enjoys anyway. (For me, that’s seeing people do amazing DIY projects that they say are really easy but then step two is them in a garage using 25 tools I couldn’t even name).
There’s something very comforting about consuming content from real people doing interesting things…all while you’re sitting on your sofa. It’s a shared dopamine sense of achievement.
AI can’t show what it’s like trying on outfits in a real store. Or what it’s like to be you in your kitchen making a recipe. Or a 360 view of your current location and your tips.
Help people escape from their own lives into someone else’s and forget the rest of the world for a bit.
Tip: Humanize with a hook – Is it a sunset, or is it the sunset on the beach where your partner proposed?
Your personal brand
Plan to move away from “Best carpet tiles 2026” and into “What was actually worth it? Renovating my home in 2026” or “The biggest mistakes I made homeschooling in Seattle.”
Make it personal, give it an interesting hook. While including keywords in your titles is still important (start with our post SEO For Bloggers [https://www.lyricalhost.com/blog/seo-for-bloggers/] if you’re new to search engine optimization), it’s also important that your content is appealing to people coming to you from social media, your email list, and other sources too.
If you wouldn’t post it on social media, think twice before you post it on your blog. Maybe controversial, but people want to hear from *you*. You wouldn’t create a social media post or a video that starts “[something boring as an example]”
The most important thing is that people are interested in you and follow you as a person (rather than clicking a random search result and never returning again).
Having strong calls to action and good reasons and reminders for people to subscribe to your posts or emails (or follow you on social media) can go a long way.
Community and human interaction
You may be using your website as the base for showcasing what you do, your most important content, and building your audience/traffic. But you can expand far beyond that to build a community that keeps people together.
This also gives you the opportunity to build a variety of income streams for higher income and better security.
There are a lot of different ways you can an extra human dimension to your content, e.g.:
- Creating and building a social media community, e.g. a Facebook or WhatsApp group;
- Offering one-to-one sessions with people (e.g. for coaching or brainstorming);
- Running a co-working session (free or paid);
- Hosting an online get-together with peers;
- Having a monthly or quarterly book club;
- Doing a vision board or goals workshop (even if it’s fully online over Zoom);
- Having a video or audio/a podcast element to some of your content (embed or use clips in different places for further reach/more integration);
- Working with guest experts or interviewing people with relevant stories;
- Creating a membership.
Many of these are long term projects and not something you can do overnight, but the rewards can be endless once you build up to that stage. If you’re a Lyrical Host customer and need help with the tech side of things, including installing course and community plugins and setting up payment gateways, just drop in a ticket and the team will be happy to help!
And that’s a wrap. Which content types will you be trying out or building on in the next few months? Let us know in the comments!
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