If you’re a member of any affiliate programs (including the Lyrical Host Affiliate Program!) you’re responsible for declaring any affiliate links and any content you have a commercial connection to or may be compensated for.
Several years ago, the Federal Trade Commission (FTC) introduced requirements for online advertising that include rules on how affiliates should disclose their commercial interests online. While the FTC advises that their rules are in place for US-based audiences and consumers, many countries have similar guidelines. The reality is that as a responsible website owner and affiliate, you want to abide by these guidelines for all your visitors and followers because you can’t control the citizenship of the people seeing your posts, and in the interests of being trusted and transparent.
The good news is that compliancy is straightforward and easy. This blog post explains what you need to do, so let’s get started!